Thursday, March 25, 2010

El B arrives in a foreign land, he makes his way through some local villages trying to figure out the best way to communicate his message…he updates his log every day.


Day 1: the locals are cautious of me, I am an outsider but I’m sure to win them over once I introduce them to the rich succulent flavor of marinated meat that is Chipotle. I’ve met with the Chief of the village but he has not been too hospitable. I gave him a small bowl or cilantro-lime rice which earned me my own hut, which is more than I thought I’d get. But I still get the feeling he doesn’t trust me.

Day 2: Man it’s hot here, sure it would help if I stopped putting so much hot sauce on my burritos but I can’t really eat them any other way….

Day 5: The village children were bold today, I was in the village center trying in vain to explain the goodness of Chipotle, showing the locals the shiny silver wrapping that came with each burrito. I think they were distracted by the shiny object more than the food….I had some chips and guac under my awning and a local boy known as “Chu” grabbed a handful of chips and ran back to his friends, they disappeared around a corner before I could see their reaction to the guacamole and chip combo. Tomorrow I will try to gauge their reaction, I will also stay in the shade…my sunburn itches…..

Day 20: Man do I miss home….there’s no internet access here and surely Chipotle has been posting new things to their Facebook page, mail is extremely slow here so hopefully I’ll get a letter from some friends of mine soon, I’m surprised I haven’t received anything so far, nothing from El Barbacoa or La Guac…..maybe they are just too busy to bother…

Day 33: SUCCESS!!!! I was woken in the middle of the night by Chu and his friends, though I don’t speak the language clearly I can understand more than I can communicate. Chu had come with his friends: Sualow and Eete. They said that since they had the chips and guac they’ve been able to think of little else but how they can enjoy these wonderful flavors again. Their families do not approve of taking food from an outsider but they will try to win them over on my behalf. Smiling we all shook hands and I gave them some Chips and Guac to take back with them. Maybe I really AM making a difference here…..

The great calling

After visiting Sister Marynade, renewing his friendship with El Barbacoa and earning the understanding and forgiveness from the people of Burrito Nation El B still felt like something was missing. He couldn’t quite put his tortilla finger on it but it nagged at him constantly. Maybe he just needed a break from all the promotions Chipotle was putting him in charge of since the “incident”, as the Qdoba scandal was being referred to by execs at Chipotle. He’d been working tirelessly at spreading the good word of Chipotle and their fresh ingredients to the farthest reaches of Burrito Nation, the work made him happy but wasn’t as satisfying as it once was.

He wasn’t getting any younger, he had to find what his true purpose in life was. Had he made a mistake thinking Chipotle would meet all of his needs? Who could top their seasoned meat and original flavor?? Though he strayed he knew better than anyone that there was no other place that came close to Chipotle’s one of a kind taste and their goodwill message only added to their attractive package.
Who wouldn’t want to support a company that is active in their community, has cultural sensitivity and has overall integrity when it comes to running a business? He was proud to be the voice of a company that has truly made a name for themselves….but what was missing??

Irritated he turned on the TV and began channel surfing. He flipped from channel to channel until something caught his eye. They were showing a place where people didn’t have the luxuries he and his friends took for granted, electricity, clean water and GASP NO CHIPOTLE! Could there still be such a place?? He continued watching and realized that this was a place far away, across the ocean from Burrito Nation, a forgotten place where people were left behind and neglected. El B could feel the pull on his meaty heartstrings when they showed a picture of a little girl eating rice from a clay bowl, she was squatting near a tent in rags. So many questions ran through his mind: Why was she in rags? Did she have some place to sleep tonight? (and most importantly) was that Cilantro-lime rice she eating??

He shot up from his chair and went to pack, throwing everything into his bags quickly. He called Chipotle and explained his new mission, they were onboard completely and booked him on the next flight. Then he jumped online and sent out a hasty email to his family and friends, he knew this wasn’t the right way to say goodbye but he could feel himself being pulled in a new exciting direction, he had to answer the call of the people far away. El B made sure all of his friends knew that they could reach him and that he was doing something that would make his life complete, they’d understand, he was sure of it.

He closed up his house, hopped in the waiting taxi and took a deep breath. It was time to make a real difference, he could DO this, he WOULD do this and he would love every minute of it!

Super Bowl

El B was disappointed that his team wasn’t in “the big game” or the burrito bol as El B referred to it. Even though the game was on, the thing that El B was really looking forward to catching up with the whole gang and enjoying a relaxing afternoon. Of course he couldn’t show up empty handed. Could he really bring chips and guac again? It seemed so cliché. He always brought the chips and guac. Did he need to change it up? Maybe some hummus and pita chips or a nice veggie tray would be a nice change of pace. Then he thought of his friends. A smile formed as he thought of his friends. Of course they would like the chips and guac. They loved Chipotle as much as him, and he knew that chips and guac always taste better with friends and a cerveza of course.

Order a burrito and some chips and guac today. They are super!

El B

Thursday, January 21, 2010

Pico's News!

Little Pico couldn’t believe what she was seeing! She checked the little window again and exhaled loudly, so it was true. It’s not like she didn’t want this, she just didn’t expect it to happen so soon! She’d only been seeing Bell Pepper for a short time but they had decided to throw caution to the wind and go for it. Talk about speedy results!

Wow, this would mean so many changes for her! New clothes for her new body! She couldn’t wait to share the news with her family and friends, they would all be so excited for her! She felt a sense of accomplishment, all of her hard work paid off and she was ready to start this next chapter in her life, she was a Salsa with a plan and she planned to enjoy every moment of this new development!

She went online and sent out an invitation for that night at her favorite restaurant, Chipotle of course. This way she could tell everyone the good news at the same time! She spent the rest of the day primping and preparing for her big night, going over and over in her head on how she would share the news! Finally she was ready and went to Chipotle to face her friends and family.

Everyone was there! El B, La Guac, Tarroz, Rawbean and El Barbacoa, Con Queso, Tortillabelle, Pinto Bean and ColomBEANa and more! But best of all Bell Pepper was there. Bell had always been there for her and if it wasn’t for him she wouldn’t be as happy as she was today! She could tell people were watching her expectantly, could they see a change in her body? Could they guess her news?!?!?!

She stood at the front of the table and clinked her glass, getting everyone’s attention.

“My friends and family, I am so pleased you could all make it tonight. As many of you know…” she started waving Bell forward to stand with her “Bell and I have been working hard to get to this point” she giggled and the crowd laughed along “and I’m happy to say we have finally gotten what we asked for!” she beamed proudly and took Bell’s hand. “I couldn’t be happier than I am right now!”

Everyone clapped and Tarroz yelled out “Congratulations! You will make wonderful parents!” and the clapping grew louder.

“Yes, you don’t even look pregnant!” La Guac joined in smiling.

(sound of a car breaking)

“What!” Pico asked in total shock and everyone went silent. “WHAT?!?!” Pico repeated and Bell put a restraining hand on her onion shoulder. “PREGNANT? You think I’m pregnant?!?!”

“Well what’s with the buildup then if you aren’t preggers Pico?” Barbacoa asked cautiously.

Then Pico started laughing, she dropped to the floor laughing and after five minutes of uncontrollable giggles she got back to her feet and explained. “You silly goofs! Bell is my TRAINER, I checked my scale this morning and I’ve finally reached my GOAL WEIGHT and wanted to celebrate the news with all of you! ”

Confused looks were exchanged so Pico continued “Why would I invited you to Chipotle! All these healthy menu options and fresh ingredients, if it wasn’t for Chipotle I would’ve fallen off my diet long ago! Is ANYONE happy for me???” she asked looking around the room.

Bell started clapping and slowly everyone else joined in until he applause was deafening, Pico began smiling once again. “Thank goodness! I’ve worked so hard to accomplish this goal and am grateful my friends and family support me. Thank you all!” and she sat down and dug into her third burrito, little did she know she’d be celebrating another milestone soon because Little Pico was eating for two……

Friday, January 8, 2010

IMAGINE

Con Queso woke up and went about his daily routine, a cold shower (as to not melt his cheese), iced coffee (same issue), grabbed his morning newspaper and was out the door on his way to work. He walked his usual route to work nodding at people as he went. He was surprised to see a lot of people holding Qdoba bags or Taco Del Mar bags, after all this WAS burrito nation and Chipotle was the supreme place for a burrito.

He shook his head in confusion and stopped short at the end of the corner, looking at where his favorite Chipotle was normally located. In its place was a (GASP!) TACO BELL?? WTF???
Con Queso turned around, looking up and down the street, hoping he had just taken a shortcut and not remembered it but no, this was the corner of Spicy Street and Chips Road.
“What in the world is going on?” he asked himself earning stares from those walking by. He continued walking wondering how a Taco Bell had taken over so quickly, their burritos weren’t even that good!

He crossed the street and walked towards his building. There was a line of people blocking the sidewalk and he had to walk in the street to get by. These people were very excited, he could pick up phrases in their conversation like “best burrito ever!” and “wouldn’t go anywhere else!” Then he realized he was close to another Chipotle, his mouth watered but he didn’t want to be late for work. But why were people lined up, he stopped and asked someone in line “Excuse me, I know Chipotle’s food is incredible but why the line?”
The Kidney bean just looked at him and answered “Chipo-who?”
“Chipotle! You know, only the freshest ingredients!” Con Queso laughed, he’d never run into someone who didn’t know what Chipotle was, this morning was shaping up to be strange indeed.
The kidney Bean just shook his head and pointed at the store “We’re in line because QDoba is running a ‘buy 1 burrito get 1 free sale’ and there’s limited supply. No one was going to miss out on the world’s best burritos right?”
Con Queso staggered back in shock, “QDOBA?? What happened to the Chipotle that was here, I just had lunch here yesterday?!?!”
Now the Kidney Bean just looked scared “Umm..listen man you okay? Maybe you should sit down”
But Con Queso’s mind was reeling, he suddenly had a horrible thought and began running down the street, he ran 8 blocks and took a right. When he stumbled around the corner his cheese drained of color. There, where the newest Chipotle location should have been there was a TACO DEL MAR.

“NOOOOOOOOO! Where is Chipotle!?!?!” he yelled as he dropped to his cheesy knees. A mother nearby, scooped up her kids and hurried away frightened, but Con Queso took no notice. He was suddenly frantic to find a Chipotle, ANY Chipotle he could. He took out his iphone and noticed his Chipotle locater app was missing from his main screen, how could that be?!?! That was the first app he installed when he got the phone so that he could always find a Chipotle no matter where he was! He dialed 411 and waited, when the operator came on the line he yelled “Chipotle! Any city, anywhere!”
“Excuse me sir, calm down, could you spell that for me” the irritated operator asked.
“C-H-I-P-O-T-L-E” he spelled out as slow as he could, fighting the rising panic that threatened to consume him.
“I’m sorry sir, we have no listings for a Chee-pot-lee in our database in your location or any surrounding locations”
“It’s CHIP-O-TLE! And that’s impossible!” Con Queso screamed into the phone
“I’m sorry sir, do you have another listing you’d like me to look up?” she asked impatiently

Con Queso hung up the phone and quickly dialed the one person that would tell him this was all a bad dream. His friend picked up and he practically died with relief “Hello, El B?”
“Yes, this is El Burrito, who is this?”
CQ: “Con Queso, didn’t I come up on your caller ID?”
EL B: “No, this is a private line. Who is this?”
CQ: “Please man, stop playing around, my day has gone from bad to worse and I need you to tell me this is all just a bad dream”
El B: “Listen, I don’t know anyone names Con Queso, I am a very busy man trying to run a company, I don’t have time for prank calls”
“wait!” Con Queso yelled before El B could hang up “What is the name of your company?” he asked knowing for sure it should be Chipotle.
El B cleared his throat “You call the CEO of QDOBA and you don’t know who you are talking to??? GOOD DAY!” and he hung up.

That was the last straw, Con Queso threw his phone and fell to the ground groaning. “This can’t be happening! This can’t be true!”
Passersby simply stared, a few had called the authorities and were waiting for someone to pick this crazy person up and get him some help. Con Queso was in the fetal position, rocking back in forth when they found him muttering “Chipotle – chipotle – chipotle” The men in the white coats just shook their heads and put on the straight jacket. (which wasn’t easy, cheese can be sticky) Then they loaded him up in their padded van and took him away.
Con Queso woke up in a padded room, where was he? Then he remembered the world without Chipotle and he screamed in agony “NOOOOOOOOOOOOOOOOOOOOOOOOOOOOO!
Con Queso woke up in his bed, sweat and melted cheese all over the place. Was it all a dream?!?!! He picked up his iphone from the nightstand and saw it: his Chipotle locater app. He called up the app and went through about 50 Chipotle locations until he was somewhat satisfied and then called up El B to be sure. El B picked up on the first ring.
El B: “Hey CQ, what’s up?”
Con Queso signed in relief “Man you don’t know how nice it is that you know who I am”
El B was confused “Uh…okay, so since it’s Saturday we’re all meeting at Chipotle downtown, you in?”
A huge cheesy smile spread across his face and he answered “Of course I’m in, I’m in 100%, see you soon”

Monday, December 14, 2009

WFED Chipotle Radio

(music playing…end of song) ¯¯¯

(DJ comes back) “Welcome back to W F E D ¯Chipotle Radio ¯, this is your man with a plan El Barbacoa, coming at you live. You just heard Tortillabelle’s latest hit –Roll me up- (to the tune of Wham’s Wake me up) still in the number one spot on the top 40 list! Coming up we have Con Queso’s –I will Melt for you- (to the tune of Britney’s I’m a slave for you) and following that we have Pinto Bean’s – Make Dip in the Club (to the tune of Usher’s Make Love in the Club)– but first let’s go to El B for Wrap it up Sports!

El B(with SportCenter theme music playing in the background ¯): Hellooo there sports fans, it’s your silvery sports guy and this is your Wrap up: The New Pork Yankees won the World Beer-ies against the Philly CheeseSteaks and after the winning game star pitcher for New Pork was quoted as saying “I’m going to Chipotle!” Nice! - - In Football news the New OrBean Saints and the Indianapolcheese Colts are still undefeated and the Alreadygon Beavers are off to the Rolls Bowl! - - In basketball The Houston Hot Pockets are causing a stir when they beat the Smokeland Warriors on Thursday Night with Aaron Cooks scoring 25 points! Also the Denver Chicken Nuggets beat the Myummy Heat 114/96, they were on fire! - -And finally everyone’s favorite sport Soccer – in the running for the World Cup title are Brazil, Spain, Mexico and Chile, they are all hot runners bringing top flavor to the game though we are partial to Mexico! Good luck to all, I’ll keep you posted!

Barbacoa
“Go Mexico! Thanks El B! Now let’s check in with Little Pico and gossip.”

Pico: It’s time for Chipollywood Gossip! Tiger Woodsmoke made a public apology today about certain “transgressions” but it wasn’t clear whether or not he was admitting to cheating on his wife, I guess as long as he wasn’t caught eating Taco Del Mar or Qdoba, it’s not something the people of Burrito Nation really care about! Right El B? (El B coughs nervously and they all laugh) Also in Movie News, the Twilight Saga’s movie New Spoon has young veggies going crazy everywhere, the movie has raked in some serious dough over the last two weekends and is expected to remain the number one movie throughout December. Are you Team Edwarm or Team Jay-cobb??? You decide! This is Little Pico, keeping you in the loop at W F E D, ¯ Chipotle Radio¯, Back to you Barbacoa.

Barbacoa chuckles “What about Team Barbacoa?” (everyone laughs) “A long line of music coming up next but one more report before we proceed, here’s our Green Traffic Machine, La Guac with your traffic”

La Guac “Thanks Barbacoa. Listen folks, I’m going to be straight with you, it’s not looking good. All the streets are jam packed with cars! Everyone is heading to Chipotle and the backups go on and on. Be patient on the roads, remember we’re all just trying to get to Chipotle, In fact I’m headed there now! This is La Guac with your traffic on W F E D ¯ Chipotle Radio¯,” (her voice fades with the sound of running and a door opening and closing)

Barbacoa “Well there she goes! So to all the listeners out there, sit back and relax and enjoy some of your favorite hits on W F E D, ¯ Chipotle Radio¯, (music starts)We’re beginning our long set with ColomBEANa’s newest single “I kissed some corn and I liked it”, this is your Saucy Boss playing the hottest flavor around signing out!

(music playing…) ¯¯¯

Friday, November 20, 2009

INTEL and the present

10 YEARS LATER

EL B swallowed the bitter taste in his mouth, he was surprised that what happened 10 years ago still had an effect on his emotions today. He was past all of that, or at least he thought he was. When the Beans were caught he had gotten away, not that Barbacoa had any proof they were plotting anything substantial. He had hid for a while, licked his wounds and emerged a man who wanted change, but wanted it the right way.

And the Chipotle campaign had been born, El B did extensive research on Chipotle (which included eating a lot of their burritos of course) and found a small following of people that were just as determined as he was to make sure everyone in Burrito Nation would have a chance to eat the marvelous food that Chipotle provided. He found farmers that made only the best ingredients and when he was ready presented his plan to Chipotle’s Board of Flavor. It helped that his family had provided only the best ingredients to them over the years, they were impressed with his vision and wanted him to immediately spread the good word.

Shortly after he began his journey he met La Guac, she was witty and fun and ready to take on the challenge of helping him with Chipotle. They worked tirelessly, side by side, never once getting romantic. It’s not that La Guac wasn’t good looking, with all that green he’s surprised he could control himself but completing their goal meant romance had to take a back seat and they were both okay with that. Plus remembering his crush on RawBean didn’t make him eager to “fall in love” anytime soon. So together they spread the word about Chipotle and the joy it brought so many people.

Thinking of RawBean made him think of his old friend Barbacoa, he had heard through the grapevine that they married and had two children of their own Jumping Bean and Barbicoa. And little Babycoa on the way! His old friend had done well for himself and El B surprised himself when he realized he was truly happy for his friend. He really wished there was some way for them to reconnect.

El B’s latest scandal with QDoba had landed him on the front page of every newspaper across the Nation. He’d built such a large following with Chipotle, he wanted the people to know his side of the story but would they listen?? Then an idea occurred to him. Barbacoa’s political career was going well, with someone like Barbacoa on his side, the people would listen to what he had to say. The one problem: they were no longer friends, he had screwed that up years ago….he sighed….but the people of Burrito Nation deserved to know the truth. Since Barbacoa was running for president, he wouldn’t want to align himself with a scandal like Qdoba but El B would risk it, it was worth it, Chipotle was worth it.

He picked up his phone to ring his assistant “Yeah Con Queso, get me the number for Senator Barbacoa….”

Thursday, November 19, 2009

INTEL - PART TWO

She felt awful, how did she let this happen? She was a seasoned soldier and a great undercover agent, she had always completed her missions quickly and efficiently with the expected result every time. But this time it was different and it frustrated her. Her job was to seduce him, gain information, report it back to base and complete the mission, in the beginning everything went according to plan. El Barbacoa was unable to resist her but as time went on she found that she couldn’t resist him. He was so full of life, so smooth and he had these ideas for Burrito Nation that made her hope. She hadn’t had hope in years…

Then there was El B, so focused and driven his excitement was contagious and she felt herself wanting to follow him. But there was something off about him, it was like he was at war with himself. He would go on and on about how the government was unfair to its people and how change needed to be made no matter how radical the change was but then he would be traditional and protective and she could tell he wanted to do the right thing. He was tightly wrapped and she could tell he needed to unwind. It scared her how bad he wanted Barbacoa out of office, through the grapevine she heard that they had once been friends, if that was true then where did all the hostility come from? She wasn’t sure his motives weren’t personal…

Barbacoa stepped into the room making her smile, she always smiled when they were together, she couldn’t help herself, she was a bean and he was a marinade, it only made sense. But time was running out, even though she had been inconclusive in her reports the Beans, they and others were planning to strike today and she was still torn between completing her mission and saving the one that held her heart.

“Barbacoa, I’ve been needing to talk to you” she said strolling towards him he had a pained look on his face that made her stop. “What is it?” she asked.

He just stared at her and slowly shook his head. “I’m a fool” he said quietly.

A chill ran down her bean, she had been expecting this moment for weeks now but she still asked “What do you mean? You are smart, but you are no fool”

“I was a fool to fall for you, to believe that you loved me” he looked at her, betrayal in his eyes. “How could you do this to me?” he asked with outstretched saucy hands.

She rushed to him “That’s what I wanted to talk to you about, El B and the Beans, they mean you harm! They- he cut her off

“I know everything, what I don’t know is why you are telling me now, if you are on their side, why are you telling me now??” he yelled

She stared at him, tears in her eyes “You were just a target at the beginning but over the last few months something changed, I found myself missing you, the sound of your voice, the touch of your liquidy skin. I….fell….for you too” she admitted, knowing she meant every word. “I love you Barbacoa and I want you to be safe, please believe me”

Barbacoa didn’t know what to do, first finding out his best friend was plotting against him and then finding out that the bean he loved was part of that plot. It was all too much! But her words rang true and he did love her, a lot. He opened his arms and she rushed into his embrace. He whispered in her ear “Everything’s going to be okay”

Friday, November 13, 2009

INTEL – PART ONE

10 years ago

They were best friends, had been for quite some time. El B and Barabcoa against the world! They were tighter than any blood brothers could ever be and they had each other’s back when things got rough. It seems nothing could test their friendship…nothing until now. El B stared out the window pondering his next move. His friend was supposed to fight the good fight but instead he had jumped to the other side, the WRONG side. They had always talked about changing the world, making things right for the residents of Burrito Nation. Well El B had found their chance, the local government needed to be overthrown, new leadership needed to be set in place so that real change could happen.

He had met for months, every week with his activist group, planning and plotting. Barbacoa had gone along with him at first, all full of righteousness, excited about making a difference but one day that all changed. Barbacoa had come to him with talk of doing things the “right way”. That working with the government and not against them would have a bigger impact on the people of the land, and then he had run for Mayor and won. I’ll show him thought El B. He checked the clock and hurried out the door to his meeting.

He arrived 10 minutes later, it was a dark abandoned warehouse. All the beans were there, he was surprised he had recruited the Beans, they were usually a neutral party but it looks as if they have their own agenda to seeing Barbacoa out of office. Pinto Bean was their leader, ColumBEANa was a fresh face but the one who almost always had his attention was RawBean, she was like no one he’d ever met. Full of fire and purpose he couldn’t help but be attracted to her raw determination to see the mission through to completion, of all the Beans, El B knew she’d be their most powerful weapon, he also knew that one day RawBean would be his alone. She was the perfect mate for him and he would have her. It was her job to seduce Barbacoa and El B knew he’d be useless to resist her charm. She was the key to their plan.

The meeting began, final plans were in place, they would all meet back in 3 months for a progress update.

THREE MONTHS LATER

El B was so furious he was seeing red. After four weeks of watching her work her magic he was having doubts about her loyalty. RawBean was undercover, he goal was to seduce the enemy and learn all the information she could that would benefit their cause and help them pull down the government. But he’d been watching them closely and he wasn’t sure she knew her role anymore. I mean it was no problem staging an “accidental meeting” between her and Barbacoa and just as expected he was instantly charmed by her and began to pursue her. RawBean played hard to get at first, as was the plan, but eventually relented and let him woo her. They spent a lot of time together and her reports were detailed and helpful but over the months her reports came less and when they did come they were vague and elusive.

This could only mean that either Barbacoa had found out their plan and was having RawBean continue reporting though the jig was up, or that RawBean had truly fallen for Barbacoa. El B shook his head. NO! She’s mine! He thought heatedly. They had developed a rapport over the last few months when she reported in, it had bordered on flirting and El B read the signals loud and clear, but now…..now things were different….

STAY TUNED….

Friday, November 6, 2009

Redemption

El B looked at the building with growing apprehension. When was the time he’d come to pray? Was it that time the corn harvest was almost wiped out by hurricanes and Chipotle almost ran out of chips and tortillas? Or was it when Pico de Gallo had gone into a coma after saving Friday orders? He couldn’t remember but he knew it was high time he confessed. He stepped into the building and let out a sigh of relief. He was now in Churchpotle, a place of peace, he would find redemption here.

“May I help you child” came a voice behind him, he turned to face her.

“Sister Mary-Nade, how are you?” he asked the older nun. Sister Mary Nade was famous for her cooked in flavor, eating a Chipotle item with one of her simmering meats was almost a religious experience, and because of that people came to her to bare their souls and find redemption.

“Why, El B, it’s been a long time, what’s on your mind?” she led him to a pew and they sat down.

El B cleared his throat, preparing himself for the worst he began his confession “Sister Mary-Nade, I’m sure you’ve read the stories, heard what people in Burrito Nation are saying about me. I’ve come to tell you myself that it’s true. I did in fact go to Qdoba for a burrito…and….and I enjoyed it too”

Sister Mary-Nade bowed her head and made the sign of the crisp, El B braced himself for what she would say. But she surprised him by putting a saucy hand on his shoulder. “Ah El B, back when I was a young sauce, your actions would be cause for alarm, but we live in modern times. I’m not saying a burrito is a burrito wherever it comes from because we all know Chipotle burritos clearly out taste all others. But the people of Burrito Nation are spoiled having Chipotle readily available almost everywhere, they easily forget that Chipotle has yet to put locations in a few places and from what I’ve heard you’ve recently moved to just such a place.”

El B nodded sheepishly, he was so embarrassed. “I’ve tried to stay true, nothing compares to Chipotle, but I was so hungry…and it was so good….” he trailed off.

“I understand my child, but you must know that you’ve started a great following with Chipotle and with that comes a great responsibility to remain loyal to who made you who you are. You must address the people’s concerns for they are feeling betrayed and abandoned by someone they’ve come to think of as their leader. You must make this right and when you do, you shall be truly forgiven” she took his silver wrapped hand in hers and made another sign of the crisp “Bless you and good luck on your journey”

“Thank you Sister Mary-Nade, I think it’s time I made things right.” He waved to her as he made his way back up the aisle to the door. He opened the door and stood there with the sunlight on his face and knew he had a mission.

Thursday, October 22, 2009

Caught red handed!

El B has to meet with his political consultant James Carnitaville to discuss the fallout from a possible compromising picture.

“James, I thought I was supposed to be taking it easy in my role as a part-time consultant and writer for burrito nation, but something has come up, and I think that we need to address the situation.” “What happened El B” James asked slightly taken aback. El B had been one of his most trouble free clients. “Yesterday I forgot my lunch at home, and I craved a burrito. Things haven’t been the same since I moved away from my beloved Chipotle” El B explained calmly. “I went to Qdoba to get a burrito. I didn’t think I would run into anyone that knew me, but there was a camera and….” El B trails off. James gasps and starts speaking quickly “maybe we can convince people that it is a plot. That someone photoshopped your head on another person’s body or a Chipotle bag with a Qdoba bag. We’ve got to deny this quickly.” “I can’t lie to the people Jim. I never have and I never will” El B exclaims forcefully. Jim still reeling suggests showing remorse and apologizing, but El B quickly shoots him down. “Chipotle nation is all about freedom. Chipotle nation understands that everyone needs burritos even if there isn’t a Chipotle nearby. We have to fulfill this need or we will surely perish. Sometimes you live to eat burritos, and sometimes you eat burritos to live. Anyway we’ve had a history of branching out in the Chipotle nation to Thai food, pizza, and even sandwiches. The occasional change makes us long for Chipotle even more! The people will understand Jim…they have to understand.” Jim sobbing with emotion states “I am not sure I agree with your stance El B, but if you speak to the people with that emotion and passion they just might understand.”



EXTRA EXTRA READ ALL ABOUT IT - EL B CAUGHT IN QDOBA SCANDAL - CHAOS ENSUES!

Tuesday, October 20, 2009

3 raindrops

An oldie but goodie...

3 rain drops, Bob, Jenny and George are in a cloud heading for the greater Seattle area. They are discussing where they would like to fall.

Bob: I want to make it out to the mountains, trickle down to a nice stream, hit a river and end up in Puget Sound. That way I get to see all of nature.
Jenny and George: ooooh that sounds nice.
Jenny: I love the city life. I want to fall in Capital Hill and roll down hill and see as much of Seattle as I can
Bob and George: that’s exciting.
There is an awkward silence as Bob and Jenny wait for George to tell where he wants to land.
Jenny: George, where do you want to land?
George not believing the words that are going to blurt out of his mouth says “I want to land in downtown Bellevue” Bob and Jenny confused say “Why”. “I know it’s a long shot, but there is a place there called Chipotle. They have the best food that you can buy for under $7. I hope to land on a burrito, some chips and guac or a burrito bowl.” George responds.
Bob and Jenny: Godspeed George.

Monday, October 19, 2009

Sibling Rivalry

They competed at everything, sports, food competitions, clothes, everything became a competition because that’s what sisters do. But this was the last straw! Pico fumed as she reread the menu. Chipotle was her sanctuary, a place to go when everything was overwhelming, this was a place she could count on to give her peace and perspective. Now looking at the menu items she felt that peace disappear. HOW COULD SHE DO THIS TO ME!!!

Pico’s older sister: Cryspy was trying to edge in on her success. Growing up Cryspy had been the best student, always on the honor roll with perfect grades. Pico just couldn’t measure up! Cryspy also excelled at sports, well of course, as a tortilla chip she had more stamina, Pico’s mix of veggies wouldn’t allow her to run track or try out for the pickle-ball team. In college Cryspy went with a full scholarship and had interned at Tostitos eventually landing a job at their corporate office. Lately she had complained about “big business politics” and executives skimming from the top (of the dip) but never in a million years did Pico think her sister would quit her well paying job and find a home at the one and only real accomplishment her sister had: Chipotle.

Since coming to Chipotle, Pico finally felt like she fit in, this was a place she knew she was appreciated, she knew she was her own person, she didn’t need Cryspy poking around in her business all the time. How would this work?? She loved her sister but could they really work together and not make it a competition, could they be friends without the underlying sense of opposition being in the way?

Her phone rang and she picked it up:

“Pico, how are you?” her boss, El Grande Queso (the Big Cheese) asked.

“I’m as fresh as ever, what can I do for you today?” Pico asked, wondering why her boss had called her on a Sunday evening.

“Well Pico, big news, we’ve been testing all weekend and you’re a hit!!!” he exclaimed.

Pico was lost, testing? Were they testing her to see her reaction to Cryspy’s addition?

El Grande took her silence for shock “That’s right! I mean we’ve tried this before but it was never quite this perfect! This will go down in Chipotle history as the best pairing ever!

“Sir?” Pico was so confused, she shook her head to clear out the salt.

“Why Cryspy of course!” he replied and her heart sank, he was singing her sister’s praises already. Cryspy and Chipotle, the best pairing ever. She thought she might just throw up.

“That’s great sir,” she tried to sound confident “I’m sure Chipotle has made a great decision adding Cryspy, she’s one of kind.

“You got that right” bellowed her boss “But we wouldn’t be such a success without this Chips and Salsa combo, as I said you’re a hit!”

Pico heard him correctly this time. “Chips and Salsa combo,” understanding dawned on her making her smile “You mean my sister and I?”

“Of course! We’ve been testing at our locations all weekend and the most asked for items has been chips and salsa plates! With Cryspy’s crunchy, salty goodness and your fresh spicy taste we can’t go wrong! See you at work tomorrow bright and early, we have a meeting with the board of flavor, wear your best cilantro, I see a raise in your future!”

Pico hung up beaming! Finally something they were both equally good at, finally something they couldn’t compete for, without her Cryspy would just be a chip and without her sister she would just be another ingredient. Her heart warmed as she picked up the phone, her sister answered on the first ring and Pico smiled “Hey sis, just wanted to welcome you to Chipotle…..”

Wednesday, October 14, 2009

They come in peace

She had never seen anything like it, stepping out of the corn she surveyed the damage, her dad wasn’t going to like this. He worked hard in these fields, had worked here his whole life, he would not be pleased that someone would come and trample his crops. She walked the perimeter of the damage, already estimating the cost of corn lost this harvest, she still couldn’t get her mind around how someone could flatten acres of corn in one night. It seems impossible, before she could ponder it further she heard a sound to her right, she turned and saw her father step out of the corn stalks.
TArroz” is all he said by way of greeting, then he looked out across the field and sighed heavily. This wasn’t the reaction she expected, surprise, horror, devastation but her father just stood there shaking his head and looking annoyed.
“Dad?” she asked “What happened?”
He pulled his hat off his head and twisted it in his hands, buying himself time to answer “They did it again…”
“Who Dad? Who did this? Who could do this to our land?”
He looked at her and pulled his hat back on his head “Honey, look around, does this look like the work of this land? Do you really think someone we know could’ve flattened all these crops this quickly and we not notice?”
She was stunned, what was he suggesting? That this was magic? “Dad, I don’t understand……”
He sighed again “There’s a reason I’ve never allowed you out in the cornfields until after harvest time, this isn’t the first time I’ve seen this, nor will it be the last.”
TArroz just waited him out, her father, who had always been the strongest rice she had ever known, was showing some wear.
“They come every year, right before we harvest the corn and take some for themselves. We have the best corn around, why wouldn’t they want it?” he asked waving his hand towards the remaining upright stalks. It was then she realized that the flattened stalks didn’t have ears of corn, just husks, where did the corn go? She turned to her father “They? Who are they?”
He tilts his face toward the sky “TArroz, I know this will be hard to believe but they come from the sky, so many of them, and take our corn with them. I don’t know why they don’t just ask me for some, maybe they just don’t speak our language” he continued to look up at the stars. TArroz followed his gaze and it finally hit her, he was talking about extraterrestrial visitors. It all made sense, this was a crop circle, they have been tied to extraterrestrial visits for years! Oh my goodness! “Dad, this happens every year?? Why haven’t you called the news, why haven’t you shared this experience with the world?”
Her dad pulled at his beard and shrugged “Who would believe me?”
She looked at him aghast throwing her arms out to indicate the giant crop circle they were witnessing. “We have this! They would have to believe you!” she said excitedly.
“No.” he stated firmly “I consider it an honor that out of all the corn fields, they’ve chosen mine, because it’s the best, they only ever use the best!”
TArroz couldn't believe her white fluffy ears, yes it’s unheard of for the rice to make corn, but they went so well together and her father’s crop was in great demand, but why would her father allow someone to just come and take it? “But do you realize that if this got out, we could finally prove they exist!”
He turned with a confused look on his face. “TArroz, what in the world are you talking about, everyone already knows they exist.”
Now it was her turn to be confused. “I didn’t know until I came out and saw this for myself, now that I’ve seen it I believe, from my white top to my rice toes I believe she said in awe. “Aliens….”
Her father burst out laughing
“What? Why are you laughing Dad?”
He laughed even louder and it died into a chuckle. “TArroz, did you say Aliens?”
“Yes, you said they come from the sky, and this crop circle is proof they were here…”she trailed off when she saw her father’s amused expression.
“Honey, I’m not talking about Aliens….I’m talking about Chipotle!” he bellowed still smiling.
“Chipotle??? Dad I’m confused, you said they don’t speak our language, you said they came from the sky” she repeated determinedly.
He laughed again, his rice face scattering and coming together with each chuckle. “Chipotle uses only the best, my corn is the best. They come by helicopter, at least 5 or so, but whoever they send only speak Spanish, at least that’s what it sounds like. They set down, gather the corn and load a giant round basket, hence the circle and once they’ve taken enough it’s back to the sky and I don’t see them again for another year. I’ve witnessed it at least 3 times but I missed them this year. Early harvest, they must’ve known…” he said shaking his head then he started walking back to the house. As she followed him she could hear him mumble something and laugh again “Aliens……”

Tuesday, October 13, 2009

Lost without Chipotle

He’d been stuck on the island for 22 days, having to parachute out of his plane when the engines failed. So far he’d survived by eating coconuts, unable to find the means to catch a fish. Once he’d caught a crab but couldn’t build a fire to cook it. The days were hot and to pass them time he wrote the letters H-E-L-P in the sand so that a passing plane would see his message and save him but no rescue attempts had been made. He was beginning to lose hope that he’d ever see his beloved girlfriend and his family again. He was Barbacoa why weren’t more people looking for him? He was an important ingredient in so many things, wouldn’t someone notice his absence?

Some days he would hallucinate, seeing a hotel in the distance but when he tried to focus it would disappear. He was weak with thirst, ocean water only made him sick and he would do ANYTHING for some fresh water. He wished he at least had a volleyball to talk to like Tom Hanks had in Castaway but all he managed to do was carve a face into one of his coconut shells. When he stared for hours at that face with its lopsided grin and unwavering gaze it sometimes reminded him of his old friend/nemesis El B. What he wouldn’t give for a Chipotle burrito right about now.

All of a sudden the sun gleamed off of something floating offshore. Barbacoa stared at it, believing it to be another hallucination but then it slowly got closer and eventually washed onto the beach. He stood up slowly, wobbling a bit from malnutrition and began walking toward the object. As he drew closer he could've sworn he saw the silvery wrapping of a Chipotle Burrito. Shaking this ludicrous idea from this mind he continued toward the object that was now shining like it was lit from within.

When he finally reached the object he stood staring at it for at least 5 minutes, not believing his eyes. What were the chances??? He slowly bent down and picked up the bottle, his eye huge in wonder. Then he walked over to the nearest rock and slammed the bottle down, shattering it completely. He picked up what was left and held the object to his nose and took a long deep breath, inhaling the one smell he thought he’d never smell again. The sweet smells of cilantro-lime rice, pinto beans and marinated meat made his stomach growl and he smiled slowly. It was a Chipotle burrito and it was his.
He stared out towards the ocean and knew that help would be on the way…