El B arrives in a foreign land, he makes his way through some local villages trying to figure out the best way to communicate his message…he updates his log every day.


Day 1: the locals are cautious of me, I am an outsider but I’m sure to win them over once I introduce them to the rich succulent flavor of marinated meat that is Chipotle. I’ve met with the Chief of the village but he has not been too hospitable. I gave him a small bowl or cilantro-lime rice which earned me my own hut, which is more than I thought I’d get. But I still get the feeling he doesn’t trust me.

Day 2: Man it’s hot here, sure it would help if I stopped putting so much hot sauce on my burritos but I can’t really eat them any other way….

Day 5: The village children were bold today, I was in the village center trying in vain to explain the goodness of Chipotle, showing the locals the shiny silver wrapping that came with each burrito. I think they were distracted by the shiny object more than the food….I had some chips and guac under my awning and a local boy known as “Chu” grabbed a handful of chips and ran back to his friends, they disappeared around a corner before I could see their reaction to the guacamole and chip combo. Tomorrow I will try to gauge their reaction, I will also stay in the shade…my sunburn itches…..

Day 20: Man do I miss home….there’s no internet access here and surely Chipotle has been posting new things to their Facebook page, mail is extremely slow here so hopefully I’ll get a letter from some friends of mine soon, I’m surprised I haven’t received anything so far, nothing from El Barbacoa or La Guac…..maybe they are just too busy to bother…

Day 33: SUCCESS!!!! I was woken in the middle of the night by Chu and his friends, though I don’t speak the language clearly I can understand more than I can communicate. Chu had come with his friends: Sualow and Eete. They said that since they had the chips and guac they’ve been able to think of little else but how they can enjoy these wonderful flavors again. Their families do not approve of taking food from an outsider but they will try to win them over on my behalf. Smiling we all shook hands and I gave them some Chips and Guac to take back with them. Maybe I really AM making a difference here…..

The great calling

After visiting Sister Marynade, renewing his friendship with El Barbacoa and earning the understanding and forgiveness from the people of Burrito Nation El B still felt like something was missing. He couldn’t quite put his tortilla finger on it but it nagged at him constantly. Maybe he just needed a break from all the promotions Chipotle was putting him in charge of since the “incident”, as the Qdoba scandal was being referred to by execs at Chipotle. He’d been working tirelessly at spreading the good word of Chipotle and their fresh ingredients to the farthest reaches of Burrito Nation, the work made him happy but wasn’t as satisfying as it once was.

He wasn’t getting any younger, he had to find what his true purpose in life was. Had he made a mistake thinking Chipotle would meet all of his needs? Who could top their seasoned meat and original flavor?? Though he strayed he knew better than anyone that there was no other place that came close to Chipotle’s one of a kind taste and their goodwill message only added to their attractive package.
Who wouldn’t want to support a company that is active in their community, has cultural sensitivity and has overall integrity when it comes to running a business? He was proud to be the voice of a company that has truly made a name for themselves….but what was missing??

Irritated he turned on the TV and began channel surfing. He flipped from channel to channel until something caught his eye. They were showing a place where people didn’t have the luxuries he and his friends took for granted, electricity, clean water and GASP NO CHIPOTLE! Could there still be such a place?? He continued watching and realized that this was a place far away, across the ocean from Burrito Nation, a forgotten place where people were left behind and neglected. El B could feel the pull on his meaty heartstrings when they showed a picture of a little girl eating rice from a clay bowl, she was squatting near a tent in rags. So many questions ran through his mind: Why was she in rags? Did she have some place to sleep tonight? (and most importantly) was that Cilantro-lime rice she eating??

He shot up from his chair and went to pack, throwing everything into his bags quickly. He called Chipotle and explained his new mission, they were onboard completely and booked him on the next flight. Then he jumped online and sent out a hasty email to his family and friends, he knew this wasn’t the right way to say goodbye but he could feel himself being pulled in a new exciting direction, he had to answer the call of the people far away. El B made sure all of his friends knew that they could reach him and that he was doing something that would make his life complete, they’d understand, he was sure of it.

He closed up his house, hopped in the waiting taxi and took a deep breath. It was time to make a real difference, he could DO this, he WOULD do this and he would love every minute of it!

Super Bowl

El B was disappointed that his team wasn’t in “the big game” or the burrito bol as El B referred to it. Even though the game was on, the thing that El B was really looking forward to catching up with the whole gang and enjoying a relaxing afternoon. Of course he couldn’t show up empty handed. Could he really bring chips and guac again? It seemed so cliché. He always brought the chips and guac. Did he need to change it up? Maybe some hummus and pita chips or a nice veggie tray would be a nice change of pace. Then he thought of his friends. A smile formed as he thought of his friends. Of course they would like the chips and guac. They loved Chipotle as much as him, and he knew that chips and guac always taste better with friends and a cerveza of course.

Order a burrito and some chips and guac today. They are super!

El B